Online shopping behaviors and characteristics of Gen Y consumers in Bulgaria and Croatia: Who, What, How Much and How Often?
Year of publication: |
2011
|
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Authors: | Loubou, Patricia ; Alexander, Elitsa ; Kalchev, Georgi |
Published in: |
Journal of Euromarketing. - Hummelstown, PA : IMDA Press, ISSN 1528-6967. - Vol. 20.2011, 1/2, p. 85-101
|
Publisher: |
Hummelstown, PA : IMDA Press |
Subject: | Internet buying | online shopping | Generation Y | purchasing patterns | consumer behavior | Eastern Europe |
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