Online student engagement and place attachment to campus in the new service marketplace : an exploratory study
Year of publication: |
2022
|
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Authors: | Huang, Yuying ; Finsterwalder, Jörg ; Chen, Ning ; Crawford, Fraser Robert Liam |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 4, p. 597-611
|
Subject: | COVID-19 | Crisis management | Customer engagement | E-servicescape | Higher education | Place attachment | Service ecosystem | Servicescape | Student engagement | Tertiary education | Coronavirus | Studierende | Students | Epidemie | Epidemic | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Studium | University education |
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