"Out of the black, into the big blue" on a single breath : sport event value co-creation as symbolic world-making
Year of publication: |
2022
|
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Authors: | Ziakas, Vassilios ; Lundberg, Christine ; Sakkas, Giorgos |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 1, p. 25-44
|
Subject: | cultural performance | dramaturgy | service-dominant logic | small-scale events | social leverage | symbols | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing |
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