Package graphic design : investigating the variables that moderate consumer response to atypical designs
Year of publication: |
November 2015
|
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Authors: | Celhay, Franck ; Trinquecoste, Jean François |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 6, p. 1014-1032
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verpackungsgestaltung | Package design | Wein | Wine | Frankreich | France |
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