Packaging development : a conceptual framework for identifying new product opportunities
Year of publication: |
2010
|
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Authors: | Simms, Chris ; Trott, Paul |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 4, p. 397-415
|
Subject: | Konsumgüter | Consumer goods | Produktentwicklung | New product development | Verpackungsgestaltung | Package design | Produktmanagement | Product management | Lieferkette | Supply chain |
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