A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Year of publication: |
2019
|
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Authors: | Togawa, Taku ; Park, Jaewoo ; Ishii, Hiroaki ; Deng, Xiaoyan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 204-218
|
Subject: | Flavor heaviness | Food consumption | Holistic versus analytic processing | Product image location | Visual-gustatory correspondence | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Lebensmittelkonsum | Markenimage | Brand image | Wahrnehmung | Perception | Produktgestaltung | Product design |
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