People's car Tata Nano : Strategie und Revolution in der indischen Automobilindustrie
Nina Bergen
| Year of publication: |
2011
|
|---|---|
| Authors: | Bergen, Nina |
| Publisher: |
Hamburg : Kovač |
| Subject: | Kfz-Industrie | Automotive industry | Niedrigpreisstrategie | Low-cost strategy | Strategisches Management | Strategic management | Internationaler Wettbewerb | International competition | Standortfaktor | Location factor | Indien | India | Kraftfahrzeugindustrie | Wettbewerbsfähigkeit |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | XIX, 303 S. graph. Darst., Ill. 210 mm x 148 mm, 403 g |
|---|---|
| Series: | Schriftenreihe Strategisches Management. - Hamburg : Verlag Dr. Kovač, ISSN 1617-7762, ZDB-ID 2087677-4. - Vol. 123 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Würzburg, Univ., Diss., 2011 |
| ISBN: | 978-3-8300-6046-8 ; 3-8300-6046-7 |
| Classification: | Kraftfahrzeuge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009409083