Perceptions of price (un)fairness in a channel context
Year of publication: |
2014
|
---|---|
Authors: | Ratchford, Mark |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 4, p. 343-353
|
Subject: | Price fairness | Channels | Price level changes | Market prices | Consumer attitudes | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Preisniveau | Price level |
-
The influence of multi-channel pricing strategy on price fairness and customer confusion
Bertrandie, Laura, (2019)
-
Ethical marketing practices viewed through consumer spectacles
Kumar, Pranav, (2016)
-
Perceptions of price (un)fairness in a channel context
Ratchford, Mark, (2014)
- More ...
-
Perceptions of price (un)fairness in a channel context
Ratchford, Mark, (2014)
-
Girju, Marina, (2019)
-
You need to recognise ambiguity to avoid it
Chew, Soo-Hong, (2018)
- More ...