Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Isabell Koinig ; foreword by Prof. Dr. Sandra Diehl
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Koinig, Isabell |
| Other Persons: | Diehl, Sandra (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Arzneimittelmarkt | Pharmaceutical market | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Wahrnehmung | Perception | Kognition | Cognition | Interkulturelles Marketing | Cross-cultural marketing | Österreich | Austria | Deutschland | Germany | USA | United States | Brasilien | Brazil | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | XVI, 378 Seiten 41 Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Alpen-Adria-Universität Klagenfurt, 2015 |
| ISBN: | 3-658-13133-0 ; 978-3-658-13133-3 ; 978-3-658-13134-0 |
| Other identifiers: | 10.1007/978-3-658-13134-0 [DOI] |
| Classification: | Wirtschaftssoziologie, Wirtschaftspsychologie ; Gesundheitsökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011429121