Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Year of publication: |
May 31, 2017 ; Revised version of 2017/27/STR/TOM
|
---|---|
Authors: | Singh, Jasjit ; Teng, Nina ; Netessine, Serguei |
Publisher: |
[Fontainebleau] : INSEAD |
Subject: | Corporate Philanthropy | Corporate Social Responsibility | Field Experiments | Customer Behavior | Online Marketplaces | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Feldforschung | Field research | Online-Handel | Online retailing | Fundraising | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
Extent: | 1 Online-Ressource (circa 41 Seiten) Illustrationen |
---|---|
Series: | Faculty & research / Insead : working paper series. - Fontainebleau, ZDB-ID 2112291-X. - Vol. 2017, 37 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit, (2019)
-
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit, (2017)
-
Philanthropic campaigns and customer behavior : field experiments in an online taxi booking company
Singh, Jasjit, (2016)
- More ...
-
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit, (2019)
-
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit, (2017)
-
Customer response to corporate philanthropy : field experiments in an online marketplace
Singh, Jasjit, (2016)
- More ...