"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Jill Nash, Cindy Sidhu
Year of publication: |
2023
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Authors: | Nash, Jill ; Sidhu, Cindy |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 5, p. 381-397
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Subject: | Brand gender identity | Child gender identity | Children's clothing | Childrenswear | Clothing | Consumer perceptions | Femininity | John Lewis | Masculinity | Symbolic consumption | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Großbritannien | United Kingdom | Geschlecht | Gender | Bekleidung | Persönlichkeitspsychologie | Personality psychology | Einzelhandel | Retail trade | Markenführung | Brand management |
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