Pioneering Asian franchise brands : Pho24 in Vietnam
Year of publication: |
2012
|
---|---|
Authors: | Frazer, Lorelle ; Merrilees, Bill |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 4, p. 295-309
|
Subject: | Franchising | Markenführung | Brand management | Globalisierung | Globalization | Wettbewerbsstrategie | Competitive strategy | Vietnam | Viet Nam | Australien | Australia | Singapur | Singapore |
-
Competitive advantage through good Guanxi in the marine industry
Ong, Pock Keong, (2009)
-
Asian NIEs and the global economy : industrial restructuring & corporate strategy in the 1990s
Clark, Gordon L., (1995)
-
Länderreport Asien - Pazifik-Region: Wirtschaftstrends zum Jahreswechsel 1995-96
(1996)
- More ...
-
Internal branding: Franchisor leadership as a critical determinant
Merrilees, Bill, (2013)
-
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park, (2020)
-
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill, (2013)
- More ...