Place brand meaning-making : culture, ethos and habitus
Year of publication: |
[2017]
|
---|---|
Authors: | Campelo, Adriana |
Published in: |
Handbook on place branding and marketing. - Cheltenham : Edward Elgar Publishing, ISBN 978-1-78471-859-6. - 2017, p. 73-87
|
Subject: | Standortmarketing | Place marketing | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Kulturelle Identität | Cultural identity |
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