Plain packaging and public health : the case of tobacco
Year of publication: |
2013
|
---|---|
Authors: | Gallopel-Morvan, Karine ; Gabriel, Patrick ; Le Gall-Ely, Marine ; Rieunier, Sophie ; Urien, Bertrand |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 133-136
|
Subject: | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Verpackungsgestaltung | Package design | Zigarettenindustrie | Cigarette industry | Frankreich | France |
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