Planung und Implementierung integrierter Marketingkommunikation mit den Leitinstrumenten Werbung und Sportsponsoring
by Philip Stockmann
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Stockmann, Philip (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Waffe | Weapon | Sponsoring | Sponsorship | Theorie | Theory | Marketing | Kommunikationsstrategie |
| Description of contents: |
Literaturverz. S, 349 - 406. - Zugl.: München, Univ. d. Bundeswehr, Diss., 2007
Table of Contents [swbplus.bsz-bw.de]
; Description [swbplus.bsz-bw.de]
|
| Extent: | Online-Ressource (XXII, 406S. 82 Abb, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8350-5540-7 ; 978-3-8350-0975-2 |
| Other identifiers: | 10.1007/978-3-8350-5540-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013516833