Political marketing strategy : soundbites and voting behaviour in contemporary Ghana
Year of publication: |
2020
|
---|---|
Authors: | Preko, Alexander Diani Kofi ; Agbanu, Samuel Kwami ; Feglo, Mawuli |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 21.2020, 3, p. 375-394
|
Subject: | emotions | Ghana | media | rational | soundbites | voter behavior | Wahlverhalten | Voting behaviour | Emotion | Marketingmanagement | Marketing management |
-
Political marketing strategies in Africa : expert opinions of recent political elections in Ghana
Hinson, Robert, (2010)
-
Rain, emotions and voting for the status quo
Meier, Armando N., (2019)
-
Rain, emotions and voting for the status quo
Meier, Armando N., (2016)
- More ...
-
An investigation of celebrity brand hate influence in the arts marketing sector of Ghana
Mohammed, Iddrisu, (2022)
-
Examining the effect of board size on credit risk of universal banks in Ghana
Debrah, Emmanuel, (2022)
-
Mohammed, Iddrisu, (2023)
- More ...