Pop-up Retailing : Managerial and Strategic Perspectives
by Gary Warnaby, Charlotte Shi
| Year of publication: |
2018
|
|---|---|
| Authors: | Warnaby, Gary ; Shi, Charlotte |
| Publisher: |
Cham : Springer |
| Subject: | Einzelhandel | Retail trade | Guerilla-Marketing | Guerilla marketing | Einzelhandelsstandort | Retail location | Stadt | Town | Großbritannien | United Kingdom | Einzelhandelsbetrieb | Zwischennutzung | Guerilla Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 97 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-71373-1 ; 3-319-71373-6 ; 978-3-319-71374-8 |
| Other identifiers: | 10.1007/978-3-319-71374-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013697