Positioning decisions within strategic groups : the influences of strategic distance, diversification and media visibility
Xiao Duan and Zhan-ming Jin
Year of publication: |
2014
|
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Authors: | Duan, Xiao ; Jin, Zhan-ming |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 10, p. 1858-1887
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Subject: | Diversification | Media visibility | Mobility barrier | Positioning decisions | Strategic distance | Strategic group | Wettbewerbsstrategie | Competitive strategy | Diversifikation | Strategisches Management | Strategic management |
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