Positioning strategies by foreign retailers at the Accra Mall in Ghana : a case study approach
Year of publication: |
2017
|
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Authors: | Blankson, Charles ; Ketron, Seth ; Coffie, Stanley |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 29.2017, 3, p. 294-314
|
Subject: | Accra | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade | Ausländisch | Foreign | Internationaler Markteintritt | International market entry | Ghana |
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