Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Year of publication: |
2023
|
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Authors: | Dong, Meichen ; Saini, Ritesh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-11
|
Subject: | Positivity bias | Social exclusion | Social media | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Soziale Ausgrenzung | Konsumentenverhalten | Consumer behaviour |
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