Predicting consumer intentions to purchase energy-efficient products
Year of publication: |
2012
|
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Authors: | Ha, Hong Youl ; Janda, Swinder |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 7, p. 461-469
|
Subject: | Kaufmotiv | Consumer motivation | Elektrotechnisches Produkt | Electrical product | Öko-Produkt | Sustainable product | Energieeinsparung | Energy conservation | Verbrauchereinstellung | Consumer attitudes | Südkorea | South Korea |
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