Predicting Partial Customer Churn Using Markov for Discrimination for Modeling First Purchase Sequences
Year of publication: |
2012-08
|
---|---|
Authors: | MIGUÉIS, V. L. ; POEL, D. VAN DEN ; CAMANHO, A.S. ; CUNHA, JOAO FALCAO E |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | Credit Scoring | Quantile regression | Classification | Bayesian estimation | Markov Chain Monte Carlo Customer relationship management | Churn analysis | Retailing | Logistic regression | Random forests |
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