Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Year of publication: |
2007
|
---|---|
Authors: | Bolton, Ruth N. |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 175-203
|
Subject: | Befragung | Interview | Testmarkt | Test market |
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