Price fairness perceptions and hotel customers' behavioral intentions
Year of publication: |
2015
|
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Authors: | El Haddad, Rania ; Assaker, Guy |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 3, p. 262-276
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Subject: | Behavioral intentions | budget hotels | online bookings | price fairness | partial least squares SEM | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Partielle kleinste Quadrate | Partial least squares | Wahrnehmung | Perception | Dienstleistungsqualität | Service quality |
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