Price promotions as a threat to brands
Year of publication: |
2024
|
---|---|
Authors: | Inderst, Roman ; Obradovits, Martin |
Published in: |
Journal of economics & management strategy : JEMS. - Boston, Mass. [u.a.] : Wiley-Blackwell, ISSN 1530-9134, ZDB-ID 1481233-2. - Vol. 33.2024, 1, p. 53-77
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Wettbewerb | Competition |
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