Pricing and effort investment decisions of a supply chain considering customer satisfaction
Year of publication: |
2010
|
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Authors: | Xiao, Tiaojun ; Cai, Xiulian ; Jin, Jiao |
Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 2.2010, 1, p. 1-19
|
Subject: | Lieferkette | Supply chain | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy | Investitionsentscheidung | Investment decision | Risikoaversion | Risk aversion | Spieltheorie | Game theory |
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