Private banking performance and customer relationship management : an exploratory study comparing Switzerland and India
submitted by Olena Kos Kalia
Year of publication: |
2008
|
---|---|
Authors: | Kos Kalia, Olena |
Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Bank | Schweiz | Switzerland | Indien | India | Private Banking | Vermögensverwaltung | Kundenmanagement | Beziehungsmanagement |
Description of contents: | Table of Contents [gbv.de] |
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