Private labels importance across different store loyalty stages : a multilevel approach
Year of publication: |
2017
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Authors: | Vale, Rita Coelho do ; Matos, Pedro Verga |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 1, p. 71-89
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Subject: | Economic factors | Four-stage loyalty | In-store factors | Multi-level regression | Private labels | Store loyalty | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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