Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
von Werner Pepels
| Year of publication: |
2003 ; 4., überarb. Aufl.
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
München : Oldenbourg |
| Subject: | Produktmanagement | Product management | Innovationsmanagement | Innovation management | Markenführung | Brand management | Fertigungsprogramm | Master production schedule | Prozessmanagement | Business process management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 948 S., S. XXIII - LVI graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. XXIII - XXXIII Pp. : EUR 59.80, sfr 96.00 |
| ISBN: | 3-486-27238-1 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005358