Profit implications of estimation methods for the allocation of marketing resources
Year of publication: |
2014
|
---|---|
Authors: | Werkmeister, Marc ; Hruschka, Harald |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 84.2014, 2, p. 233-249
|
Subject: | Marketing | Econometrics | Simulation | Schätztheorie | Estimation theory | Ökonometrisches Modell | Econometric model | Marketingmanagement | Marketing management |
-
Maximum simulated likelihood methods and applications
Greene, William H., (2010)
-
Maximum simulated likelihood methods and applications
Greene, William H., (2010)
-
Causality in econometric modeling from theory to structural causal modeling
Mouchart, Michel, (2020)
- More ...
-
Werkmeister, Marc, (2005)
-
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald, (2001)
-
Hruschka, Harald, (2000)
- More ...