Promotion and shoppers' impluse purchases : the example of clothes
Year of publication: |
2014
|
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Authors: | Hultén, Peter ; Vanyushyn, Vladimir |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 2, p. 94-102
|
Subject: | Retailing | Promotion | Shopping | Clothes | Impulse purchases | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Verkaufsförderung | Sales promotion | Bekleidung | Clothing | Textilhandel | Textile distribution |
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