Prozessorientierte Einführungsmethode für das Customer Relationship Management
vorgelegt von Jens Schulze
| Year of publication: |
2000
|
|---|---|
| Authors: | Schulze, Jens |
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Einführung | Implementation | Prozessmanagement | Business process management | Theorie | Theory | Presseverlag | Press publisher | Schweiz | Switzerland |
| Extent: | VI, 242 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2000 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001518744