Psychic Distance, International Commitment, Firm Experience, International Marketing Strategy, and Export Venture Success : An Empirical Study of Austrian SMEs
Year of publication: |
2014
|
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Authors: | Kostner, Mariella |
Other Persons: | Fuchs, Manfred (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Internationales Marketing | International marketing | KMU | SME | Österreich | Austria | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance | Export | Multinationales Unternehmen | Transnational corporation |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 4, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1564580 [DOI] |
Classification: | M31 - Marketing ; M14 - Corporate Culture; Social Responsibility |
Source: | ECONIS - Online Catalogue of the ZBW |
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