Public branding and marketing : a global viewpoint
Staci M. Zavattaro (editor)
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Zavattaro, Staci M. (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Markenführung | Brand management | Standortmarketing | Place marketing | Stadtmarketing | City marketing | EU-Staaten | EU countries | Welt | World | Marketingstrategie | Kommunikationspolitik | Internationales Marketing | Öffentliches Unternehmen |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | xii, 283 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-030-70504-6 ; 3-030-70504-8 ; 978-3-030-70505-3 |
| Other identifiers: | 10.1007/978-3-030-70505-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495819