To be real or not to be real? : the effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well-being and brand purchase intention
Year of publication: |
2024
|
---|---|
Authors: | Claeys, Pauline ; Charry, Karine ; Tessitore, Tina |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 1, p. 203-222
|
Subject: | genuineness | Instagram | self-esteem | social comparison | social media influencers | well-being |
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