Recent developments in mass media : digitization and multitasking
Year of publication: |
[2016]
|
---|---|
Authors: | Wilbur, Kenneth C. |
Published in: |
Handbook of media economics ; Volume 1A. - Amsterdam : Elsevier, North-Holland, ISBN 978-0-444-62721-6. - 2016, p. 205-224
|
Subject: | Kommunikationsmedien | Communication media | Digitale Medien | Digital media | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Multimedia | Beziehungsmarketing | Relationship marketing | Informationsverhalten | Information behaviour |
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