Reframing online brand community management : consumer conflicts, their consequences and moderation
Year of publication: |
2023
|
---|---|
Authors: | Dineva, Denitsa ; Daunt, Kate L. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2653-2682
|
Subject: | Brand community management | Consumer misbehaviours | Facebook moderation | Online incivility | Social media networks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Online-Handel | Online retailing |
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