Relationship Marketing : das Management von Kundenbeziehungen
von Prof. Dr. Dr. h.c. mult. Manfred Bruhn
| Year of publication: |
[2016] ; 5., überarbeitete Auflage
|
|---|---|
| Authors: | Bruhn, Manfred |
| Institutions: | Verlag Franz Vahlen (publisher) |
| Publisher: |
München : Verlag Franz Vahlen |
| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmen | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIX, 454 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 415-450 |
| ISBN: | 3-8006-5183-1 ; 978-3-8006-5183-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011415719