Repurchase behaviour and positive word of mouth : role of hedonic shopping motives
Year of publication: |
2021
|
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Authors: | Atulkar, Sunil ; Singh, Ashish Kumar |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 4, p. 498-516
|
Subject: | department store | repurchase behaviour | positive word of mouth | hedonic shopping motives | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
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