Reputation management : a cog for nurturing trust and building entrepreneurial success
Year of publication: |
2023
|
---|---|
Authors: | Mtengwa, Edwill ; Muchenje, Chenjerai |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 212-237
|
Subject: | Management | Reputation | Vertrauen | Confidence | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Erfolgsfaktor | Success factor |
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