Resource allocation procedures for unknown sales response functions with additive disturbances
Year of publication: |
2022
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Authors: | Gahler, Daniel ; Hruschka, Harald |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 92.2022, 6, p. 997-1034
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Subject: | Exploration-exploitation algorithm | Marketing resource allocation | Monte Carlo simulation | Optimization | Theorie | Theory | Allokation | Allocation | Mathematische Optimierung | Mathematical programming | Algorithmus | Algorithm | Monte-Carlo-Simulation | Marketingmanagement | Marketing management | Simulation |
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