Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Year of publication: |
2022
|
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Authors: | Kanwal, Hira ; Van Hoye, Greet ; Schollaert, Eveline |
Published in: |
International journal of selection and assessment : IJSA. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1468-2389, ZDB-ID 2027700-3. - Vol. 30.2022, 4, p. 486-502
|
Subject: | applicant attraction | competence | COVID-19 | COVID-19 response | crisis | employer attractiveness | employer brand personality | job pursuit intentions | personality | trust | warmth | Coronavirus | Personalmarketing | HR marketing | Markenimage | Brand image | Personalbeschaffung | Recruitment | Vertrauen | Confidence | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology |
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