Response to : "The Journal of Business-to-Business Marketing comes of age"
Year of publication: |
2008
|
---|---|
Authors: | Honeycutt, Earl D. ; Thelen, Shawn T. |
Other Persons: | Dant, Rajiv P. (contributor) ; Lapuka, Ivan I. (reviewed) |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 2, p. 198-203
|
Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | USA | United States | B-to-B-Marketing | Business-to-business marketing |
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