Responses to consumer-generated media in the hospitality marketplace : an empirical study
Year of publication: |
2012
|
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Authors: | Litvin, Stephen W. ; Hoffman, Laura M. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 2, p. 135-145
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Hotellerie | Hotel industry |
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