Responsible leadership through purpose-driven brand building : guidelines for leaders in Africa
Year of publication: |
2023
|
---|---|
Authors: | Enslin, Carla ; Wolfswinkel, Michelle ; Terblanche-Smit, Marlize |
Published in: |
South African journal of business management. - Cape Town : African Online Scientific Information Systems, ISSN 2078-5976, ZDB-ID 2068390-X. - Vol. 54.2023, 1, Art.-No. a3427, p. 1-14
|
Subject: | leadership | brand management | responsible leadership | brand purpose | Africa | organisational purpose | Markenführung | Brand management | Führungsstil | Leadership style | Afrika | Corporate Social Responsibility | Corporate social responsibility | Führungskräfte | Managers | Personalführung | Leadership | Luxusgüter | Luxury goods |
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