Retailing: store and customer level
vol. ed.: Michael Levy
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, V. |
| Other Persons: | Levy, Michael (contributor) ; Sheth, Jagdish N. (contributor) |
| Published in: |
Legends in marketing: V. Kumar ; Vol. 2
|
| Publisher: |
Los Angeles [u.a.] : SAGE Publications |
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 262 S. graph. Darst. |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204936