Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Year of publication: |
2020
|
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Authors: | Vargo, Stephen L. ; Akaka, Melissa Archpru ; Wieland, Heiko |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 526-534
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Subject: | Diffusion | Ecosystems | Innovation | Institutions | Service-dominant logic | Innovationsdiffusion | Innovation diffusion | Institutionenökonomik | Institutional economics | Service-Dominant Logic | Institutioneller Wandel | Institutional change | Innovationsmanagement | Innovation management | Institutionelle Infrastruktur | Institutional infrastructure | Marketingtheorie | Marketing theory |
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