Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Year of publication: |
2013
|
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Authors: | Maier, Thomas A. |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 3/4, p. 223-243
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Subject: | revenue management | branding hotels | online distribution | price-parity modelling | internet marketing | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Online-Marketing | Internet marketing | Markenführung | Brand management | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Internet |
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