Reverse innovation and the bottom of the pyramid proposition : new clothes for old garbs?
Year of publication: |
2014
|
---|---|
Authors: | Radojević, Nebojša ; Peerally, Jahan Ara |
Published in: |
Quality innovation : knowledge, theory, and practices. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-4769-5. - 2014, p. 32-52
|
Subject: | Innovationsdiffusion | Innovation diffusion | Soziale Folgen | Social impact | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Indien | India | Entwicklungsländer | Developing countries |
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