Revisiting the past to understand the current debates on service-dominant logic
Year of publication: |
2022
|
---|---|
Authors: | Bhanja, Nivedita ; Saxena, Garima |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 2, p. 240-255
|
Subject: | Service marketing framework | service research stages | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Marketingtheorie | Marketing theory |
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